Jewelry industry is a relatively new industry in China. With the development of reform and opening up, the competition among various industries in China is becoming more and more fierce. In order to attract customers, companies take various means of promotion, and jewelry plays a great role in its middle. accompany WTO With the acceleration of the pace, some large foreign companies have successively entered the domestic market, which has also brought new marketing mode and management mode, prompting domestic enterprises to accelerate the pace of competition. At present, the jewelry industry has the following characteristics:

One There are many small companies. Because the entry threshold of the jewelry industry is relatively low and the cost is relatively low, only a few people can operate, so there are many small companies involved in the jewelry industry.

Two Most jewelry companies are actually doing business. Most jewelry companies provide products to users through suppliers according to customers' needs. After a product is produced, it may take several changes to reach the end customers, which increases the cost invisibly.

Three Market competition is fierce. Because there are many small companies in the jewelry industry, they take the means of lowering prices to win over customers, resulting in a vicious circle of low price and low quality, which makes the competition in the jewelry industry more intense.

Four There are many kinds of products in the jewelry industry. It is no exaggeration to say that almost all products can be presented as ornaments. Large, small, high-end, low-end, all aspects, covering a wide range. Therefore, professional, personalized and unique jewelry customization will become a direction of jewelry industry development in the future .

Five . new, strange and fast product launch requirements. Jewelry is for giving away people. At the same time, it should attract people and make people curious. Therefore, products must have characteristics, update quickly and seize the market before competitors.

Six . industry operation is not standardized. As the jewelry industry has not yet issued a formal industry standard, there will be many irregular industry behaviors in the process of operation. There are many family workshop enterprises in Shenzhen. The market competition is extremely fierce. If you want to survive, you need to find your own way and get a foothold with unique competitiveness. Enterprises should not only survive, but also develop, and small enterprises should take a specialized and unique development path to form their own competitive advantage. In Shenzhen, all jewelry companies go hand in hand. Without their own unique development ideas and a group of dedicated partners, it is difficult to have great achievements in the same industry.