第三季度印度智能手机市场份额 数据来源：IDC

Recently, two of IDC survey data show that China's mobile phone manufacturer in 2016 October 30 major cities in India had a 40% market share.This means that a phased victory for domestic mobile phone manufacturers in India, the Indian mobile phone market to form local brands, Korean brands, Chinese brand situation of the three pillars of.Domestic manufacturers choose India as an important reason is that the patent to sea for the first leg of the threshold is relatively low, and the domestic mobile phone sales model is given priority to with low-end machine in India, and inevitably, in a price war.

 Market Research firm Counterpoint Research survey data show that in 2016 India is completed the smartphone market for "victory" in the American market, with strong growth of 23% in the second quarter rose to become the world's second largest smartphone market.
India's population reached 1.34 billion in 2016, the mobile phone market dividend has not yet been released in full, less than a third of its smartphone penetration.Apple CEO cook once said: "India is now a decade ago to seven years ago in the Chinese market."That is to say, India is likely to usher in explosive growth in the next five years, so it become the Chinese mobile phone manufacturer LTD.
The end of December 2016, IDC report, China mobile phone manufacturer in India in October 30 major cities had a 40% market share.Although samsung still occupies the first place, but two or three names by Chinese mobile phone manufacturer.Among them, the samsung market share of 26.1%, 15.8% from the previous month, lenovo (including MOTOROLA) was second with 13.4% share, a 50% increase over last month, millet, with a 10.7% share of the third month rose 41.7%.
At the same time, the market share of the domestic mobile phone manufacturers are in decline, Micromax10 market share of 6.8% in February, fell 16.7% last month.In addition, according to foreign media reports in 2010 of India's smartphone market Acer (Acer) recently announced that it would stop selling smartphones in India market.
Kang Zhao telecommunications experts believe that the Indian mobile phone market sales volume is not fully released, if it is a mature market in to have no chance again, it was assumed that India is now on the eve of the outbreak, so domestic mobile phone manufacturers in India, the market competition is increasingly fierce.
Lenovo domestic squeeze out the top five, be badly in need of the market
As the first Chinese manufacturers to enter the India, lenovo in the third quarter of 2016 won a local shipments in the second.In recent years, however, lenovo mobile's share of the domestic have been OPPO, huawei, $2.9 billion acquisition of MOTOROLA's also leads to lenovo since a long time in the red.Lenovo has long since been out of domestic mobile phone shipments before 5, urgently needs to develop the second market to boost performance.
In 2012, lenovo prior to other domestic brands to enter the smartphone market in India, samsung overtook Nokia as India's largest smartphone supplier at that time, local brands Micromax, Karbonn began, Nokia and Sony is a trend of exit, but still occupied the main market share.
We have learned, at present, India is still in the stage of function machine to make the transition to smart phones, the market share of the Indian mobile phone market function machine still account for 65%.Being limited by the level of consumption, India's cell phone sells for about $100, well below the domestic machine pricing competition of one thousand yuan.
The world bank issued in 2015 per capita national income (GNI) according to the report, India's per capita national income was $1590, less than a quarter of China's national income per head.India users sensitivity to price is very high, low-end machine more popular.
Lenovo in the Indian market for dual brand strategy, Lenovo specializes in mid-range and high-end market, Motorola assists.According to lenovo India, managing director and chief executive, Mr Aggarwal said lenovo mobile phone shipments in India, MOTOROLA one-third, lenovo two-thirds.Telecommunications experts Kang Zhao tells a reporter, "is not the manufacturer intends to make price war, mainly is the price of 1000 yuan of above phone hard to sell in India."
Domestic manufacturers take India power line channel
Offline GfK statistics show that India has 500000 stores selling mobile phones and more scattered and small, costly and offline channels construction results in general.Lenovo decided to give up after investigating the offline channel construction.
Mr Aggarwal (Rahul Agarwal) said to the media, "such a complex geographical environment in India to establish stable offline high cost of distribution network."Lenovo has chosen the Internet phone game, focusing on the Internet for longer young man, by electrical business online sales channels, can effectively control the cost of sales at the same time give a lower price.
All Indian people, can through the online platform to buy the new mobile phone, lenovo has covered all India more than 3000 cities and towns, to overcome the limitation of offline points, especially for three or four lines of urban residents, the online purchase is the important channel to obtain new phones.
But at present, with the domestic manufacturers into India, lenovo began to take India power line channel.According to incomplete statistics, at present the lenovo has about 10000 stores across the country, including brand store (about 1000), multiple brands, small mom stores (stores).2000 lenovo's manage personnel in these stores, MOTOROLA's most of the products can be found in offline retail shelves.
Lenovo accelerate layout offline channel mainly has been under pressure from the competition.In the third quarter of the top domestic OPPO smartphone shipments ranking the first two places and vivo continue to adhere to the mode of offline promotion in India.Every holiday offline store will have discount promotions, cater to the Indian residents used to cash transactions, the characteristics of the reliability of the electricity suppliers to improve.
Vivo offline refer to the Chinese market and agency, sending domestic provincial agency partners in every city, town planning in the core cities, rural areas such as set up service center, meet the needs of retailers in India.
And millet in the third quarter sales surged an important reason lies in the power line channel, announced last July, millet and Just Buy Live and foxconn's InnoConn cooperation, expand distribution channels, to increase its sales in small cities and towns.This cooperation will let millet in a short period of time in 5000 shops.
In addition to mobile phones, millet also brought iec product to India, a subsidiary of millet purifier in India, the millet will also set up funds to help realize millet ecological landed in India.In addition, the number of stores that huawei are also recently announced the cooperation from thousands of up to 5 m.
"Opportunity"
Patent threshold is relatively low
Domestic manufacturers choose India as a first stop at sea is an important reason why patent threshold is relatively low.However, in recent years the domestic mobile phone manufacturers are confronted with more patent lawsuits in India.Dolby laboratories in India (Dolby *) filed a lawsuit against the OPPO, vivo, two Chinese smartphone manufacturers, millet for alleged infringement of patents is Ericsson sued to Delhi high court, Ericsson, applying for a "temporary ban" and consent, red rice Note and red rice 1 s suspended sales.
According to the China university of political science and law of intellectual property research center special researcher natasha lee is introduced, the application in India "sales ban" is more convenient, that is afraid is Ericsson, dolby companies will choose in one of the reasons for India's patent battle.Millet, OPPO and vivo pay each device to court, 100 rupees, 34 margin, temporarily to avoid "ban" in India.Millet temporary access to the phone with qualcomm chip continue to sell, and carrying mediatek chips mobile phones is still in a state of "lock-up".
Natasha lee told reporters that domestic manufacturers should to be into the region or country industry patent case "baseline", through a patent licensing cooperation ahead of time, out of business to do after the pressure of litigation.Many patent giants will not put pressure on the start, but after related manufacturers shipments reached a level, will only be charged, it is easy to cause paralysis to some vendors, with no barriers for this area or industry, and blind investment but finally riding a tiger.In addition, the domestic mobile phone manufacturers should take the initiative to do their own patents, actively participate in the relevant standards, although seemingly "stupid", but can let yourself go further.
Lenovo is by way of big-money acquisition to obtain a patent, to buy MOTOROLA won more than 2000 patents, 21000 patents cross licensing, acquisition of patent organization UnwiredPlanet held 21 patents, and also won 2500 patents cross licensing, acquisition of NEC in multiple countries around the world apply for combination of more than 3800 patents.
"Challenge"
Price wars and tariffs
Domestic mobile phone sales model is given priority to with low-end machine in India, inevitably in a price war, Nubian, managing NiFei had revealed to the media, the Indian mobile phone market price than domestic also exaggerated.Even apple never participate in price wars in the reflection in India's pricing strategy, the iPhone 6 s and the iPhone 6 s Plus two models listed after two months, the price by 15%.
Non-native manufacturing mobile phones sold to India would impose high import duties and domestic mobile phone manufacturers to reduce tariffs, logistics cost, thus set a lower price mobile phone, have to choose invest in India.In 2014 has put forward the "made in India" plan, then introduced a series of policies, in March last year, Mr Modi government announced in the new fiscal year budget of 4 kinds of accessories (batteries, chargers, headsets, data line), an import tax of 29.44%.Two months after modify in the latest fiscal year budget amendment, change of mobile phone batteries and other parts to impose countervailing duties of 12.5%.Although have fallen, but compared with the initial 6% tax rate is much higher.
In the long run, the Indian government plans to realize zero import electronic products in 2020, want to long-term development in India is the premise of the investment or production related spare parts.
Invest in India seems to has become a domestic manufacturer, OPPO announced will invest $216 million in India greater noida area to build new industrial zone.The industrial park, covers an area of 1000 mu, the facilities, including production base, SMT production line construction work will be divided into several period gradually, is expected in 2 to 3 years to complete the construction work.50 million sets of production recently, the long-term visual status increased to 100 million units.
Choose a factory in India, in fact, not a few domestic handset manufacturers, millet and foxconn factory joint construction more than India, huawei is also in August last year began to promote India's manufacturing project.Domestic factory on the one hand can improve themselves in local production chain, on the other hand is because of the government policy restriction.