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IDC: Chinese manufacturers in October at the head of the smartphone market in India

2016-12-26

IDC:中国厂商10月统领印度智能手机市场

In 2016 India diwali festival became the Chinese mobile phone manufacturer.Thanks to 4 g models, the Chinese mobile phone manufacturer in India in October 30 major cities had a 40% market share.Though samsung still occupies the first position, but the second and third place belong to Chinese manufacturers, they were lenovo and millet.Domestic manufacturers are far left behind.
In the third quarter of this year, 30 main cities of India's mobile phone sales rose 20.4%.In the secondary and third line cities, due to the mobile phone manufacturer has launched a new cheap mobile phone and a new way of payment, and increasing the financial input in the marketing, mobile phone sales in October increased by 23.3% than last month.
Senior market analyst at IDC India Upasana Joshi said on Friday: "both in the first-tier cities, and in two or three cities, China mobile phone manufacturer like holidays."
"Chinese manufacturers greatly promotes the growth of offline retail, online channels. At the same time continue to rule the Oppo and Vivo offline channels for the mass marketing investment, coupled with its mobile phone quality, continue to shake the traditional retail market in India."Joshi added.
In October, 30 major cities in India, samsung's market share is 26.1%, 15.8% higher than last month.Lenovo, including MOTOROLA, market share has increased by 50%, with a 13.4% share in second place.
Millet's market share also soared 41.7% to 10.7%.Thanks to red rice Note 3 and the new release of red rice 3 s and 3 s Prime.IDC also said that the millet offline extension strategy so far seems to be more successful.
India, meanwhile, the main two local firms market share fell.Micromax10 market share of 6.8% in February, fell 16.7% last month.Intex is due to the growth, market share dropped to 5.3%.
At more than $300 price of high-end mobile phone market, thanks to the iPhone just listed 7, apple's market share further.


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