Different from the previous song hope scene, this will China District Apple Corp listed in the first list, but also in the outlets, the electricity supplier sites, operators and other channels to carry out a comprehensive sales appointment.
September 8th, the reporter noted that iPhone7 sales channels in addition to the direct shop, the three operators, the electricity supplier channels also joined the fierce competition. Including Tmall, Jingdong mall, shop No. 1, suning.com and other platforms, including the appointment of the sale.
It is reported that after the opening of the mall Jingdong booking channel, iPhone7 day appointment has exceeded 300 thousand units. IPhone7 conference has just started, Tmall announced the appointment of the first iPhone7 news. In addition, although subsidies fall, operators still hope from a slice. Only China Telecom, a carrier of about 1 million 500 thousand shipments.
Thus, Apple has always been arrogant in the face of market pressures, but also had to bow. Just in the past quarter, Apple Corp revenue in Greater China fell by as much as 33%. To this end, Apple Corp CEO Cook also frequently visited China this year, with all partners to mediate, which fully demonstrates that the Chinese market is an important member of apple.
Electric strikes
For electronic business platform, the supply chain means everything. Therefore, this time the major platforms are riveting enough for the first mover advantage.
Tmall official flagship store is the first open a reservation, delivery speed and Apple's official website, the first appointment users will be able to receive the new machine on sale the same day. At the same time, the ants take the golden flower open for Tmall users to provide 12 installments of interest free installments and points. However, iphone7 still have to wait until the 16 day of the entire channel can be shipped on sale.
Another opponent did not miss this opportunity. Lose the advantage at the time of the Jingdong store, choose concessions to attract users, but just like the Tmall official flagship store 12 free service, will give the Jingdong VIP card reading (7 days), the value of 599 yuan a year warranty service.
In fact, the sale of an apple mobile phone profits and no other than the mobile phone is much higher, but caused frequent business platform running between. A business platform for an employee to the twenty-first Century Economic Herald reporter revealed that last year when iphone6s is released, the company also opened online booking, the marketing department that the mobile phone will not have a particularly big repercussions, and just in time for the weekend, so did not arrange communication. As a result, competitors grab the opportunity, resulting in a significant increase in the number of appointments. Company executives know this thing particularly angry, mainly because we judge the market is not accurate."
In the electricity supplier analysts view, apple as a popular product, which represents not only the mobile phone product is so simple, but the trend and innovation. Accordingly, apple is also attracting high-end crowd. Specifically, the electricity supplier is not in the surface of Apple's influence, but to attract the audience behind it.
It is interesting that, even though iPhone7 has been on the Internet after another round of cynicism, but it is undoubtedly the most popular mobile phone in the quarter. A senior fruit powder said: "the main performance, whether it is software or hardware, iPhone to achieve the ultimate experience. In addition, the people who buy iPhone, hoping to get a new way of life, and have a higher demand for things."
Initiative seeking
Since 2009, the first introduction of China Telecom iPhone so far, China Unicom, China Mobile, China Telecom has been one of Apple's most important sales channels. However, due to lower subsidies, operators are no longer the mainstream channel.
Twenty-first Century Economic Herald reporter learned that China Mobile stock nearly 800 thousand, in other retail channels stocking, Dixon more, followed by Suning and gome. Currently, the three operators for the iPhone7 contract package is also basically developed, from cash subsidies into a traffic discount.
The last two years, Apple Corp in order to better control the market, and to make up for the negative impact of operator channels. Gradually reduce the channels of agents in the country expelled a number of outlets. The earliest introduction of Apple founder century, ECs, hanlinhui, Changhong Zarva four big agents, has gradually been Apple canceled agent qualifications, or take the initiative to withdraw from the distribution business.
May 2015, Cook revealed that Apple will increase investment in China, and apple retail stores will increase to 40 in 2016, when apple in the Greater China region has a total of 22 official retail stores.
In addition, Apple's market strategy in China is quietly changing. A few years ago, Apple Corp held a press conference, only a few reporters will be invited to the United States live. This time, Apple Corp invited dozens of Chinese media. In addition to science and technology circles media, a number of fashion media are also invited to the list. Clearly, Apple hopes to get more attention and influence in china.
Although Apple no longer brings surprises, maintaining the status quo is also a strategy to upgrade steadily. Now, the expansion of Apple Corp under the line has been consolidated by the core products, the development of the surrounding goods and expand the upper and lower levels of consumer and other means to complete. Apple mobile phone both iPhone SE to meet the low-end user base, but also has a large series of iPhone plus to explore high-end users. At the same time, the increase in the number of payment accessories will bring different profit channels for the company.
Relative line hardware products, apple online market development is more rapid. Apple music two weeks to achieve a growth of 106%, the total number of users reached 17 million, the current download has reached a total of 140 billion times. In the field of mobile payments, apple is still relatively new, but according to Tim Coo